Maps, Earth Observation Data, Big Data

Maps are relatively easy to create, stunning graphical maps are somewhere harder, and there are now multiple mapping tools available.

Earth Observation, like recent satellite photos are freely available or relatively cheap.

Big Data (e.g. multiple locations) can be overlaid on Maps and Earth Observation images to create stunning maps.

A Branding Chart

The audience aren’t branded unless you call them consumers. They are grouped however, to aid analytical study.

The biggest question of branding is ‘Who Are We Meant to Be’ is simply answered by looking at who is your Customer, and answering with ‘What They Expect’.

What a customer expects, by how a shop front, a burger wrapper or a workplace health and safety video should look, is based upon many things out of many a designer’s control. Why the look of the old-school barber shop lives on in new barber shops is a simple matter of trust, and why hairdressers may roll-out the loudest fit-out is a matter of attention grabbing. Gender preferences aside, branding is what people want (trust and attention) and what makes people inquisitive.

Branding soon becomes a creative attempt to marry what the customer expects with an artistic, tasteful, and modern design. Translating this to your business, the exact definition of what works well in your line of business, is a personal journey but the philosophy stays the same: You Are What the Customer Wants.

This determines your logo, your advertisements, your brochures and your business cards.

The Long Tail Chart

Popularised by Chris Anderson in his book “The Long Tail: Why the Future of Business is Selling Less of More’ the Long Tail chart is hardly new and has obviously benefited from an internet-star celebrity status as a chart championing the world wide web’s ability to change the world for a better place.
The internet, with its eclectic mix of herd wisdom, crowd surfing, techno-sensationalism and academic immaturity, is crowded with charts illustrating points of view that have been around for eons, and there’s no harm in acquiring new methods of introspection, even if they are window dressed goodies (but oldies).
However, The Long Tail’s valid point was not to re-invent the wheel, but just to show the web’s power. On a more sobering note, you should ask yourself, where are You in the Long Tail?

Supply Chain Diagrams

The Globalized Economy is a network of interlinked and interdependent supply chains.

A rise in oil prices sends price rises up and down the line, proof that connectivity equals vulnerability, and in a world of supply and demand, there is always profitability.

If anything can be learnt it is to know your supply chain and the factors that may alter or disrupt it.

Because the Customer is Number One, look at your business from their perspective: You’re part of the Supply Chain that brings a product into their grasp. For you though, the customer is part of a Supply Chain that supplies your bank account with funds. Interconnectivity is never limited, it is an evolving network, self-aware, and reacts to change quite rapidly.

After creating your own extensive Supply Chain, sketch an alternative Supply Chain, on the assumption that two or three vital and trusted elements were removed and needed to be replaced.

Financial Services Presentations Services

An overview of Financial Services Presentations Services provided by Simon Drake

Based in Frankfurt am Main, Germany.

Available on a Freelance and Project Basis.

Presentations for Investment Banking: Sell-Side, Buy-Side, Mergers and Acquisitions…

  • Pitch Books: Company Overviews, Corporate Teasers…
  • Management Consultancy Materials: Reports, Studies, Reviews
  • Information Memorandums, Selling Memorandums

Documentation, Publications, Manuals, Guides, Templates, Reports.

  • From the general to the technical.
  • PowerPoint, Word and Excel Templates created and updated using your colours.
  • Organisation and Flow Charting.
  • Customised documentation supplied.Excel Charting
  • Share prices charts, e.g. from Bloomberg Terminal to a finished printed presentations.
  • Pie and bar graphs, scatter, bubbles.
  • Complicated charting used in Investment Banking and Finance; waterfall (valuation) charts, football field (comparison) charts.
  • Models connected to charts; live-updating.

Data / Big Data / Old Data

  • Data-Mining: Extract insights from analytical data.
  • Financial Modelling – Excel
  • Bid Data: Creating charts from big data
  • Old Data: Extracting data from outdated file formats, e.g. old Word files.

Business English

  • Re-write your corporate finance communications for an international audience, e.g. sometimes less complicated English is better for a global audience / keep it simple / avoid complicating the essence of your communication by impressing the un-impressionable with your extensive and varied vocabulary.
  • Business English for Finance and Investment Banking.

Branding Your Company Templates

  • You have a corporate identity, now apply your logo, fonts and colours across Word, PowerPoint and Excel documents.
  • Maintain your branding, become your own Brand Guardian.

About Simon Drake

I have over ten years experience in Print & Design for Manufacturing, Finance, Corporate, Consultancy, Training, Education and Government Clients.

I’ve worked one-on-one with General Managers, Investment Bankers, Bid Team Leaders, PR Executives & Publishers. I’ve learnt that a well designed presentation that communicates the benefits of the deal wins the deal

As a Desktop Publisher, diversity in contracts and working environments has brought about a wealth of knowledge and experience. I offer affordable rates and flexibility to meet demanding circumstances.”

Software Expertise

Microsoft Word, PowerPoint, Excel, Publisher, Adobe PDF Maker, Photoshop, InDesign, Visio, MSDraw, Corel Draw and many more.

Investment Banking Experience

Goldman Sachs (London) – Presentations Assistant; Word, PowerPoint, Excel, Visio

Houlihan Lokey  (London) – Presentations: Word, PowerPoint and Excel, Photoshop

Jefferies (Frankfurt) – Graphics; PowerPoint, Excel, Photoshop