Popularised by Chris Anderson in his book “The Long Tail: Why the Future of Business is Selling Less of More’ the Long Tail chart is hardly new and has obviously benefited from an internet-star celebrity status as a chart championing the world wide web’s ability to change the world for a better place.
The internet, with its eclectic mix of herd wisdom, crowd surfing, techno-sensationalism and academic immaturity, is crowded with charts illustrating points of view that have been around for eons, and there’s no harm in acquiring new methods of introspection, even if they are window dressed goodies (but oldies).
However, The Long Tail’s valid point was not to re-invent the wheel, but just to show the web’s power. On a more sobering note, you should ask yourself, where are You in the Long Tail?
The Long Tail Chart
